{"id":4332,"date":"2025-06-01T05:07:26","date_gmt":"2025-06-01T03:07:26","guid":{"rendered":"https:\/\/woodn.do.dev.devhoop.com\/cose-il-wpc-e-perche-preferirlo-al-legno-naturale\/"},"modified":"2026-05-12T14:54:03","modified_gmt":"2026-05-12T12:54:03","slug":"what-is-wpc-and-why-prefer-it-over-natural-wood","status":"publish","type":"post","link":"https:\/\/woodn.do.dev.devhoop.com\/en\/cose-il-wpc-e-perche-preferirlo-al-legno-naturale\/","title":{"rendered":"What is WPC and why prefer it over natural wood?"},"content":{"rendered":"<p class=\"wp-block-paragraph\">WPC (Wood Plastic Composite) is a new generation composite material, increasingly in demand for interior and exterior construction and design projects.<br>The reason is quickly stated: WPC guarantees high technical and aesthetic performance at every latitude, in any climate, and in the long run, it is considerably more eco-sustainable than natural wood.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this article, we will delve into what WPC is, why it's winning over architects and individuals, and how it meets the needs of those seeking a quality cladding.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" data-id=\"1864\" src=\"https:\/\/woodngreenwood.com\/wp-content\/uploads\/2026\/05\/WE-WOODN-COLORI_02-scaled-1.jpg\" alt=\"\" class=\"wp-image-1864\"\/><\/figure>\n<\/figure>\n\n\n\n<div style=\"height:21px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What is WPC?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">WPC (Wood Plastic Composite) is a material obtained by mixing wood chips (recovered or recycled wood fibers) with thermoplastic polymers (such as high-density polyethylene and PVC).&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Woodn Greenwood's R&amp;D department has patented two exclusive compounds, created specifically for particular WPC applications.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Woodn WPC is primarily polymer-based, making it 100% waterproof and ideal for a wide variety of cladding, sunshades, and suspended ceilings.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Greenwood WPC, on the other hand, has a predominant percentage of wood fiber, to be more faithful to the Touch &amp; Feel of natural wood: it is mainly used for decking profiles.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The result is a stable product, resistant to thermal shock, and perfect for both indoor and outdoor applications.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Further details are available on this page:&nbsp;<a href=\"https:\/\/woodngreenwood.com\/laboratorio-wpc\/\">link<\/a>.<\/p>\n\n\n\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-2c90304e wp-block-group-is-layout-flex\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-id=\"1697\" src=\"https:\/\/woodngreenwood.com\/wp-content\/uploads\/2026\/05\/home-slider-02-1-1024x575.jpg\" alt=\"WPC Coordinated Finishes\" class=\"wp-image-1697\"\/><\/figure>\n<\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Main applications of WPC<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Flooring and decking (outdoor and indoor)<\/strong><br>The&nbsp;<a href=\"https:\/\/woodngreenwood.com\/categoria\/decking-wpc\/\">WPC decking<\/a>&nbsp;It&#x27;s ideal for terraces, patios, and pool decks: the material doesn&#x27;t fade in the sun, is water-resistant, can be cleaned with a simple water spray, and requires no maintenance.<br><br>The brushed finish also ensures a non-slip surface with an R11 friction coefficient.<br><\/li>\n\n\n\n<li><strong>Coatings and suspended ceilings<\/strong><br>In WPC systems, furthermore,&nbsp;<a href=\"https:\/\/woodngreenwood.com\/categoria\/rivestimenti-in-wpc\/\">line the walls<\/a>&nbsp;internal and external&nbsp;<a href=\"https:\/\/www.infobuild.it\/approfondimenti\/facciate-ventilate-soluzione-molti-vantaggi\/\">ventilated facades<\/a>, or used to create&nbsp;<a href=\"https:\/\/woodngreenwood.com\/categoria\/controsoffitti-wpc\/\">Ceilings<\/a>&nbsp;for indoor\/outdoor use.&nbsp;<br><br>Indeed, water repellency and high heat resistance always ensure dimensional stability and prevent woodworms and mold from taking hold on the surfaces.&nbsp;<br><br>This way, environments remain healthy for longer, even in settings more exposed to humidity: bathrooms and kitchens in residential settings, and even spas and swimming pools in contract settings.<br><\/li>\n\n\n\n<li><strong>Sunshades and decorative screens<\/strong><br>Finally, WPC profiles are suitable for creating&nbsp;<a href=\"https:\/\/woodngreenwood.com\/categoria\/frangisole-in-legno-wpc\/\">Sun breaker<\/a>, brise-soleil and modular screens, to shield from sunlight, maintain privacy, and infuse modern aesthetics into buildings.&nbsp;<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><b style=\"white-space: normal;\"><span style=\"font-size: 18pt; font-family: Calibri, sans-serif;\">WPC vs. Natural Wood<\/span><\/b><span style=\"font-family: -webkit-standard; font-size: medium; font-weight: 400; white-space: normal;\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The comparison between composite wood and natural wood highlights technical and maintenance advantages that make composite the preferred choice in many contexts.<\/p>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table class=\"has-fixed-layout\"><thead><tr><th class=\"has-text-align-center\" data-align=\"center\">FEATURE<\/th><th class=\"has-text-align-center\" data-align=\"center\">WPC<\/th><th class=\"has-text-align-center\" data-align=\"center\">Natural wood<\/th><\/tr><\/thead><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\">Weather resistance<\/td><td class=\"has-text-align-center\" data-align=\"center\">Elevated: waterproof and UV-resistant surface<\/td><td class=\"has-text-align-center\" data-align=\"center\">Base: without treatment, it absorbs water and fades in the sun<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Maintenance<\/td><td class=\"has-text-align-center\" data-align=\"center\">Zero: cleaning with water, no painting<\/td><td class=\"has-text-align-center\" data-align=\"center\">Periodic sanding, painting, and oiling<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Dimensional stability<\/td><td class=\"has-text-align-center\" data-align=\"center\">It does not deform and it does not crack<\/td><td class=\"has-text-align-center\" data-align=\"center\">Sensitive to humidity and temperature<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Lifespan<\/td><td class=\"has-text-align-center\" data-align=\"center\">Minimum 30-year warranty<\/td><td class=\"has-text-align-center\" data-align=\"center\">Maximum 10 years in optimal conditions<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Material Origin<\/td><td class=\"has-text-align-center\" data-align=\"center\">Recycled wood fibers + recyclable polymers<\/td><td class=\"has-text-align-center\" data-align=\"center\">New forest resource cutting<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Mold and parasite attack<\/td><td class=\"has-text-align-center\" data-align=\"center\">Structurally impenetrable surface<\/td><td class=\"has-text-align-center\" data-align=\"center\">Vulnerable surface without specific treatments<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<div style=\"height:61px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The advantages of WPC<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u2022 Durability and weather resistance<\/strong><br>Thanks to the polymeric matrix, WPC is not afraid of rain, intense sun, or frost. It retains its color and mechanical characteristics for decades, without cracking or rotting.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u2022 Zero maintenance and easy to clean<\/strong><br>A stream of water or a neutral detergent is enough to remove dirt and stains. There's no need for sanding, treating, or oiling: the wood-plastic composite material maintains its original appearance even with intense use and foot traffic.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Dimensional stability and resistance to mold and woodworm<\/strong><br>WPC does not absorb water, eliminating mold formation and the possibility of attacks by wood-boring insects. It provides a stable product that does not vary in length or thickness with humidity cycles.<\/p>\n\n\n\n<div style=\"height:31px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<div style=\"height:17px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Sustainability and certifications of WPC material<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><b style=\"font-family: Calibri, sans-serif; white-space: normal;\"><span style=\"font-family: Webdings;\">a<\/span><\/b><strong>Less forest consumption and recycling<\/strong><br>Woodn Greenwood uses recycled wood fibers, reducing the depletion of natural resources, and promotes the creation of a truly&nbsp;<strong>Circular economy<\/strong>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When the product reaches end-of-life, it is shredded, pulverized, and re-extruded by Woodn Greenwood through the&nbsp;<a href=\"https:\/\/woodngreenwood.com\/rigenera\/\">Regenerate cycle<\/a>, to give life to a new secondary raw material, ready to be transformed again into profiles and systems.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><b style=\"font-family: Calibri, sans-serif; white-space: normal;\"><span style=\"font-family: Webdings;\">a<\/span><\/b>Remade\u00ae in Italy Certification<\/strong><br>The Rigenera line's outdoor flooring planks are indeed certified&nbsp;<a href=\"https:\/\/www.remadeinitaly.it\/\">Remade\u00ae in Italy<\/a>&nbsp;With an A+ rating: made from 100%, a recycled material derived from internal byproducts, they guarantee verified sustainability throughout the entire supply chain.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><b style=\"font-family: Calibri, sans-serif; white-space: normal;\"><span style=\"font-family: Webdings;\">a<\/span><\/b>FSC\u00ae Certification<\/strong><br>The Woodn Greenwood products and company are certified&nbsp;<a href=\"https:\/\/it.fsc.org\/it-it\">FSC\u00ae<\/a>, ensuring the company's commitment to maintaining the chain of custody of wood used in production, which comes from responsibly managed forests.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><b style=\"font-family: Calibri, sans-serif; white-space: normal;\"><span style=\"font-family: Webdings;\">a<\/span><\/b>Mapping&nbsp;<\/strong><a href=\"https:\/\/www.usgbc.org\/leed\"><strong>LEED\u00ae<\/strong><\/a><strong>, reliability tests and quality certifications<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Woodn Greenwood systems undergo periodic testing and&nbsp;<strong>Certification paths at accredited laboratories<\/strong>, to ensure that the products meet the most stringent international standards for those who purchase and use them: fire resistance, wear resistance, VOC emissions, sound absorption\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As further assurance of their reduced environmental impact, the products comply with&nbsp;<a href=\"https:\/\/gpp.mase.gov.it\/CAM-vigenti\">CAM<\/a>&nbsp;(Minimum Environmental Criteria) and contribute to&nbsp;<a href=\"chrome-extension:\/\/efaidnbmnnnibpcajpcglclefindmkaj\/https:\/woodngreenwood.com\/wp-content\/uploads\/2024\/02\/2019-07-LEED-Mappatura-Woodn-it.pdf\">LEED Mapping<\/a>\u00ae for sustainable architecture.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-3 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-id=\"1687\" src=\"https:\/\/woodngreenwood.com\/wp-content\/uploads\/2026\/05\/Screenshot-2025-07-14-alle-09.23.58-edited.png\" alt=\"WPC Woodn Greenwood Certifications\" class=\"wp-image-1687\"\/><\/figure>\n<\/figure>\n\n\n\n<div style=\"height:61px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Maintenance and Cleaning of Composite Wood<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">One of the main advantages of WPC is its ease of daily maintenance. Unlike natural wood, it doesn't require seasonal treatments, painting, or sealants.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However, to ensure its longevity and maintain the material's aesthetic over time, it is helpful to follow some good practices for ordinary maintenance, and to understand&nbsp;<strong>How do you clean WPC?<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Recommended maintenance:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Clean occasionally with a water jet, a soft-bristled brush, and a mild detergent, especially during the wetter seasons or after long periods of nonuse.<\/li>\n\n\n\n<li>Remove leaves, soil, or debris to prevent dirt buildup and water from pooling between the slats.<\/li>\n\n\n\n<li>Annual inspection of joints, screws, and fasteners.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Minimal maintenance is more than enough to preserve the aesthetic effect and performance of WPC over time, even in outdoor environments subject to temperature fluctuations, humidity, or solar radiation.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<div style=\"height:17px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">WPC is the solution that combines the aesthetic appeal of wood with modern practicality: durability, zero maintenance, sustainability, and superior technical performance make Woodn\u202fGreenwood the premier choice for flooring, siding, and sunshade systems.<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Find the nearest retailer<\/strong>&nbsp;o&nbsp;<strong>Request a project consultation<\/strong>&nbsp;on the page&nbsp;<a href=\"https:\/\/woodngreenwood.com\/contatti\/\">Contacts<\/a>, to find out how WPC can transform your space.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Il WPC (Wood Plastic Composite) \u00e8 un materiale composito di nuova generazione, sempre pi\u00f9 richiesto in progetti d\u2019edilizia e design [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":4039,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[115],"tags":[],"class_list":["post-4332","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wpc"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cos\u2019\u00e8 il WPC e perch\u00e9 preferirlo al legno naturale<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cos\u2019\u00e8 il WPC e perch\u00e9 preferirlo al legno naturale\" \/>\n<meta property=\"og:description\" content=\"Il WPC (Wood Plastic Composite) \u00e8 un materiale composito di nuova generazione, sempre pi\u00f9 richiesto in progetti d\u2019edilizia e design [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/woodn.do.dev.devhoop.com\/en\/what-is-wpc-and-why-prefer-it-over-natural-wood\/\" \/>\n<meta property=\"og:site_name\" content=\"Woodn Greenwood\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-01T03:07:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-12T12:54:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/woodn.do.dev.devhoop.com\/wp-content\/uploads\/2026\/04\/wpc-laboratorio-mani.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"667\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Enrico Franchini\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" 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